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    New Appointment at Cutting Edge

    Michael Petersen has joined the business on 1st November, taking up the newly formed role of International Sales Director.

    Statement from founder and chairman of Cutting Edge, Dave Mook:

    Over the last 24 months, the business has been on a journey of repositioning and realignment to help meet the needs and demands of a changing and challenging food industry. Social, economic, environmental, and public health factors have pulled the industry in varying directions.

    Core to adapting and meeting our customers’ needs has been a continuous commitment to research and development and to expanding our portfolio and range of innovative robotics, labour saving and welfare-enhancing, safety solutions.

    To bolster these efforts and to support our continued growth in both the UK and European markets, I have great pleasure in announcing a new appointment to our Board of Directors. Michael Petersen has joined the business on 1st November, taking up the newly formed role of International Sales Director.

    Michael is a seasoned industry professional, with worldwide experience in commercial butchery, food processing, and production industries. His wealth of expertise and know-how have seen him seek out and assimilate high-quality and best-value solutions, that provide real returns to a variety of food processors.

    Based out of Denmark, Michael will be supporting our UK operations whilst also establishing branches in strategically targeted European and Scandinavia territories through acquisition and start-ups.

    I will announce further updates on this in the coming months, including news on our first-ever exhibitor attendance at IFFA – showcasing our new innovations and offerings to the industry.

    In the meantime, a big thank you to all our customers and suppliers for your continued support.

    Dave Mook, Chairman

    “Michael is a seasoned industry professional, with worldwide experience in commercial butchery, food processing, and production industries”.

     

    For further information, please contact our accounts team or speak to your local key account manager who will be able to assist with any queries.

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