Fairtrade Fortnight will come to an end on Sunday, having inspired a string of effective campaigns across the country. Schools, businesses and local councils all showed their support for the initiative which hopes to improve working standards in the global food trade. The success of this campaign – along with the rising sales of Fairtrade food in general – has reinforced a nationwide hunger for more ethical produce.
The purpose of Fairtrade Fortnight is to introduce consumers to the farmers behind the food. Since it began on the 26th February, the Fairtrade Foundation has been using social media to document the lives of workers on Fairtrade farms. Under the mantra ‘Come on in’, the charity is hoping to demonstrate the benefits of conscientious shopping.
The movement comes after a particularly successful year for Fairtrade. Recent statistics show that 93% of people are aware of Fairtrade while 83% trust the printed accreditation on food packaging. Furthermore, sales of Fairtrade products grew by 7% in 2017. Catherine David, Head of Commercial Partnerships at the Fairtrade Foundation, explains the significance of these figures;
“It is wonderful to see the UK public continuing to support Fairtrade in getting a better deal for farmers and workers. We also continue to see amazing support from businesses who see the value in Fairtrade and the benefits it brings.”
For more information about Fairtrade Fortnight and the organization in general, please visit; www.fairtrade.org.uk